Download PDF by Maren Mueller: A Socio-Economic Analysis of Attendance Behaviour in

By Maren Mueller

ISBN-10: 365624037X

ISBN-13: 9783656240372

Doctoral Thesis / Dissertation from the 12 months 2012 within the topic activity - game Economics, recreation administration, grade: cum laude, game Academy Cologne (Institut für Sportökonomie und Sportmanagement), language: English, summary: The research examines the query why a few individuals utilitze their health membership club basically little. This behaviour appears to be like strange lower than microeconomic conception assuming humans to maximise gains. An anticipated 30% of health membership participants in Germany make the most of their club infrequently yet nonetheless don't intend to cancel regardless of ongoing per thirty days charges. as a way to solution the query of the thesis, software services are hired embedding not just conventional financial components resembling time and money but in addition variables from social sciences, really from motivation concept and game technological know-how. additional, fresh findings from flat expense results are elaborated no matter if to affect non-attendance behaviour.

The paintings provides to a tender box in economics, specifically to behavioural economics. fiscal experiences up to now predominantly tested on intake behaviour and the amount thereof yet now not on attainable application of non-consumption behaviour.

The exam isn't just attention-grabbing from a theoretical viewpoint, it additionally supplies functional implications and proposals to health membership managers and health membership shoppers. Having perception into determinants of non-consumption behaviour can assist health membership managers to spot shoppers who attend every so often yet pay typical charges. during this, health membership managers can enforce winning acquisition and courting administration thoughts. however, health membership shoppers can derive conclusions from the research so one can realize their behaviour and to very likely behave extra cost-efficiently within the future.

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A Socio-Economic Analysis of Attendance Behaviour in Commercial Fitness Clubs: Why Some Members Utilize Their Membership Only Little by Maren Mueller


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