Download e-book for kindle: Ad Critique: How to Deconstruct Ads in Order to Build Better by Nancy R. Tag

By Nancy R. Tag

ISBN-10: 1412980534

ISBN-13: 9781412980531

Ad Critique teaches advertisements, advertising, and administration students--both the "suits" and the "creatives"--how to successfully pass judgement on and critique creativity in advertising. This textbook is an handbook; a facilitator of discussion; a better half piece to lecture room content material. Its classes bring about real abilities that allow scholars to examine the inventive product and embolden them to assert whatever positive and worthwhile.

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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag

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